TOOLS & SYSTEMS

Job-Specific Training (Vyro)

When you join Vyro, your role isn’t defined by a title alone — it’s defined by execution. Job-specific training means learning the playbook for how we run campaigns, interact with brands, and protect our ecosystem. This section sets the baseline: how Vyro expects you to operate day to day.

1. Campaign Execution Flow

Every Vyro campaign runs on the same rhythm. If you understand this rhythm, you can plug into any project and know exactly where you fit.

The rhythm is five steps:

Outreach → Research and connect with the right brand decision-makers.

Alignment → Match athlete, brand, and cultural story.

Activation → Execute the campaign deliverables.

Measurement → Track results and report to client.

Renewal → Leverage data and impact to extend the deal.

Example: If Raising Cane’s partners with us for a student-athlete campaign, your responsibility may start in Outreach (finding the right brand contact via Apollo) or in Activation (making sure campaign deliverables are met). But the rhythm never changes — you’re always moving toward Renewal.

Checkpoint Question:

Which step of the Vyro rhythm ensures deals turn into long-term partnerships?

2. Outreach Training

Outreach is more than sending emails — it’s about positioning.

Apollo: Use Apollo to source brand decision-makers. Always verify titles: Marketing Director, Sponsorship Lead, Partnership Manager.

OpenSponsorship & SponsorUnited: Before contacting, confirm the brand’s history in athlete marketing. 

Example: if a brand already works with SEC football players, highlight that alignment in your pitch.

Language: Outreach must be concise and value-driven. No spam. No desperation.

Roleplay Exercise:

Draft a one-sentence pitch to Nike that connects a VyroTalent athlete with Nike’s legacy of storytelling.

Model Answer:

“Vyro represents athletes who are rewriting the cultural narrative — and aligning them with Nike continues your legacy of turning stories into movements.”

3. Advisory Support in Campaigns

Even if your role is on the Vyro marketing side, you must understand VyroTalent’s advisory support because campaigns often overlap.

Advisors handle compliance, family dynamics, and representation.

You handle execution, outreach, and reporting.

Together, you protect fairness: the athlete is treated with dignity, the brand gets ROI.

Key Rule: Never promise what hasn’t been cleared by advisory. If you bypass compliance or representation, you break Vyro code.

4. Tools Training

Your daily tools are extensions of your role. If you can’t use them fluently, you can’t operate here.

ClickUp: All tasks are tracked here. Status must be updated daily. No offline lists.

Apollo: Source and track brand outreach. Every contact logged.

SponsorUnited: Research brand activity before pitching.

OpenSponsorship: Access deal opportunities and log activity.

Wix: Contracts and agreements are only sent through these platforms.

Zoho (if assigned): Document flow and internal records.

Gmail: External communication hub. Professional tone required.

If you discover a new brand opportunity, where should it be logged first?

5. Reporting & Measurement

Your role doesn’t end when a campaign launches. Reporting is how we prove impact.

Data to Track: engagement, impressions, brand lift, revenue impact.

ClickUp Integration: Reports are logged under campaign tasks for visibility.

Renewal Prep: Always frame reporting as a bridge to the next campaign, not just a summary of the last one.

Example: Instead of saying, “The campaign had 1M impressions,” frame it as, “The campaign drove 1M impressions, which positions us to scale with additional athletes in Q2.”

6. Cultural Execution Rules

Vision over followers: Don’t chase numbers. Chase alignment.

Fairness to athletes and brands: Both sides must win.

Discipline in execution: Never skip logging, documenting, or reporting.

Scenario Training:

A brand asks for guaranteed follower growth in an NIL campaign.

Wrong Response: “Yes, we can guarantee that.”

Right Response: “Vyro focuses on building long-term brand alignment and measurable cultural impact. Followers rise and fall, but cultural equity sustains value.”

7. Accountability & Feedback

At Vyro, accountability is daily, not quarterly.

Update ClickUp tasks every day.

Communicate delays before they happen.

Ask for feedback regularly — not to be corrected, but to sharpen execution.

Checkpoint Question:

If you miss a ClickUp update, what happens?

Closing Code

Job-specific training at Vyro is not about memorizing steps — it’s about internalizing the rhythm. Outreach, Alignment, Activation, Measurement, Renewal. Master the rhythm, master the tools, protect fairness, and execute with discipline. That’s how you build inside Vyro.